How Politics makes a Social Media Impact
==========================================================
Trying to Market Political ideas via the popular media resources of the era seems as old as the Gutenberg’s Printing Press, where the Protestants and Catholics utilized the machine for power over the public during the reformation. Leading to both ideological and violent battles …
==========================================================
Here is an example from Lydon B. Johnson’s campaign
with a good ole black and white TV.
SOME PRINCIPLES OF A GOOD INTERNET MARKETING CAMPAIGN
http://www.sitelogicmarketing.com/blog/11-the-2012-election-a-digital-marketing-frenzy
==========================================================
==========================================================
ARTICLE FOR GROUP 1
ARTICLE FOR GROUP 2
http://mashable.com/2012/09/28/social-media-obama–romney/
ARTICLE FOR GROUP 3
ARTICLE FOR GROUP 4
http://www.nytimes.com/2012/10/08/technology/campaigns-use-social-media-to-lure-younger-voters.html
==========================================================
IN CLASS LAB… PICK A CANDIDATE AND THINK OF A VIRAL CAMPAIGN BASED ON THE MATERIALS THAT WE DISCUSSED… YOU WILL PRESENT YOUR IDEAS TOWARD THE END OF CLASS…
==========================================================